DALLAS/FORT WORTH(February 26, 2014) – PR News honored Artemis Medical Society today for their groundbreaking “We Are Doc McStuffins” campaign at the PR News 2014 Non Profit PR Awards program in Washington, DC. Artemis Medical Society was a finalist for the PR News Non Profit Award in the category of social responsibility and was selected as an honorable mention.
“We Are Doc McStuffins” was the bold response of a mother and physician seeing a reflection of herself in the acclaimed Disney Junior “Doc McStuffins” character. “We Are Doc McStuffins” served as a social movement to raise awareness about the lack of diversity in the country’s physician workforce. Today, Artemis Medical Society, an organization of more than 3200 women physicians of color from around the world is a byproduct of “We Are Doc McStuffins.”
“We are honored to have been selected as a finalist and to receive an honorable mention award in the category of Social Responsibility.” said Dr. Myiesha Taylor, President, Artemis Medical Society. “Our members are very proud to receive such a prestigious award that recognizes how successful our program was in reaching our targeted communities. We will continue to develop and promote public campaigns such as this to ensure that our nation has the diverse physician workforce we need for our future.”
Artemis Medical Society’s “We Are Doc McStuffins” was nominated in the area of social responsibility. This category recognizes a particular campaign in which the association’s initiatives or brand is aligned with a cause. The winners and honorable mentions of this industry-known program were saluted at the Nonprofit PR Awards Luncheon today at The National Press Club in Washington, D.C. For a complete list of this year’s finalists, visit: http://www.prnewsonline.com/awards/nonprofit-luncheon2014
“Our selection as a PR News Non Profit PR Awards honorable mention is exciting and validating,” said Dr. Donna Hamilton, Artemis Medical Society Communications Chair. “We carried out the campaign on a shoestring budget and relied on the wonderful work of our public relations agencies – CentaurNorth and Christian Madison PR. We truly appreciate that they believed in our mission and volunteered their time and resources to facilitate such a successful campaign. It was an honor to share the nominations for this award with amazing companies, such as The Allstate Foundation and Office Depot Foundation.”
Artemis Medical Society helps promote an environment in medicine where women of color from around the world can come together to support and learn from each other across all medical specialties. Since their formation they have worked diligently to create a supportive environment by fostering a strong sense of community among their membership. Artemis Medical Society believes women physicians of color are a vital part of an effective physician workforce that is responsive to, and aims to deliver quality healthcare to our increasingly diverse communities. Through mentoring, networking and advocacy, the organization is providing the foundation necessary to create a diverse physician workforce vital to our rapidly changing society.
Learn more about Artemis Medical Society at www.artemismedicalsociety.org.
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